American Streetwear Giant Explores Craft Innovation at TOUCHES DARK
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- publisher
- Willa
- Issue Time
- Nov 14,2025
Summary
An American brand visited RAINBOW to source unique streetwear designs. They praised our patchwork and embroidery for potential NFL/MLB collaborations, aligning with youth and sustainability trends.
Today, a renowned American streetwear and sportswear brand visited RAINBOW. We presented a range of uniquely designed original streetwear and sportswear products. The client particularly appreciated our exquisite patchwork and embroidery designs and expressed a strong desire to incorporate these fabrics and techniques into their NFL and MLB product lines.
The American streetwear market is continuously evolving towards a younger, digital, and sustainable direction. Craftsmanship innovation and cultural export are key to maintaining its global leadership. For brands, understanding the consumption preferences of Generation Z and integrating traditional craftsmanship with modern technology will be a core strategy for market expansion.
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